Money Her Way was developed as part of a 6 week design sprint focused on finding new
solutions that would appeal to an emerging segment. Through user interviews, the team
discovered that many of the women in this demographic felt like the financial world was
a boy’s club where they struggled to find a place. Money Her Way was designed to
help build confidence, achieve goals, and take part in a bustling financial community.
Initial concepts included a landing page, community hub, coaching center, blog,
social advertisements, newsletter and app screens. These early prototypes were shown
to users to gather feedback and build support for the final presentation made to
CDO executive leadership.
